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Evolution of a Logo

People often have very specific ideas of what they want and/or don't want for a logo. As we start to work, their ideas change. Even the business name can change. I think it's fascinating to be a part of this dynamic process.

 

Here are some images that came about before our final logo, which also included a change from the word functional to holistic.

 

The top two are the  final logo and business card.

sarah charles graphic design SRVHN Logo
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sarah charles graphic design srvhn bus card 2
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sarah charles graphic design SRFN  Logo
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sarah charles graphic design srv view logo 2
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sarah charles graphic design srv view logo
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sarah charles graphic design rainbow food logo srvfn
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sarah charles graphic design oak leaf logo srvfn
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sarah charles graphic design onion
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